Mobile is radically changing the dynamics of media and advertising. With billions of people now tapped into mobile devices, computers, and TVs, today’s consumers are dividing their time between multiple screens and myriad media options. The short attention span of today is incongruent with the linear media of the past, and traditional media outlets are giving way to new, digitally-diverse and convergent platforms. From consumer curated content to viral videos, photos and information – the way we discover and share content is changing. This cultural shift is also revolutionizing the advertising industry. Consumer habits are evolving in today’s hyper-distracted environment, and short screen time has traditional advertising narratives transforming to split-second storytelling approaches. From new marketing practices such as geo-targeted overlays, rich media ads, and “shop the show”, advertisers are sharing screen time and capturing attention in mere seconds. Consumers are also increasingly demanding personalized, highly-interactive experiences, causing a major shift from traditional mass media, to individualized one-to-one marketing. New advertising technologies are making heightened customization possible, with cutting-edge methods of digital research and measurement, to allow everything from location, to preference, device, and context-targeted ads. This individualized relationship with customers has massive potential, already boosting sales and brand awareness in a profound way.
The new marketplace of mobile media and advertising holds incredible promise for future-thinking companies. However, capturing audiences in the mobile age requires a concerted and synergistic approach, combining in-depth digital analytics, multi-platform mastery, convergent media expertise, and eye-catching, original content.
KiwiTech understands the fine art of achieving coveted user clicks. Our multispecialty team combines marketing, content, technology and analytics expertise, to produce inspired content that generates measurable engagement. KiwiTech has launched highly successful media and advertising applications, such as:
To achieve successful, next-generation media and advertising mobile platforms, KiwiTech leverages solutions to: