{"version":"1.0","provider_name":"KiwiTech","provider_url":"https:\/\/www.kiwitech.com\/blog","author_name":"Admin","author_url":"https:\/\/www.kiwitech.com\/blog\/author\/kiwiadmin\/","title":"Fundamental User Experience Design Principles for Startups - KiwiTech","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xgsL41ncD4\"><a href=\"https:\/\/www.kiwitech.com\/blog\/fundamental-user-experience-design-principles-for-startups\/\">Fundamental User Experience Design Principles for Startups<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.kiwitech.com\/blog\/fundamental-user-experience-design-principles-for-startups\/embed\/#?secret=xgsL41ncD4\" width=\"600\" height=\"338\" title=\"&#8220;Fundamental User Experience Design Principles for Startups&#8221; &#8212; KiwiTech\" data-secret=\"xgsL41ncD4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.kiwitech.com\/blog\/wp-content\/uploads\/2021\/10\/Fundamental-User-Experience-Design-Principles-for-Startups.jpg","thumbnail_width":1920,"thumbnail_height":600,"description":"Often when we hear the term \u2018design\u2019, we think of aesthetics and colors and fonts. But, as expert UX designers would agree, UX designing is so much more than what appears on the screen. UX designing not only makes a software product or application aesthetically pleasing but also functional, usable and navigable. And that contributes [&hellip;]"}