{"id":4076,"date":"2022-11-10T07:09:30","date_gmt":"2022-11-10T07:09:30","guid":{"rendered":"https:\/\/www.kiwitech.com\/blog\/?p=4076"},"modified":"2022-12-26T10:56:11","modified_gmt":"2022-12-26T10:56:11","slug":"10-tips-to-improve-your-ecommerce-website-accessibility","status":"publish","type":"post","link":"https:\/\/www.kiwitech.com\/blog\/10-tips-to-improve-your-ecommerce-website-accessibility\/","title":{"rendered":"10 Tips to Improve Your eCommerce Website Accessibility"},"content":{"rendered":"\n<p>Today, web accessibility is more important than ever, thanks to the progression of digital transformation. This has created numerous opportunities for people to access important information, services, goods, and other tools online that allow people to do almost anything, from ordering a pizza to voting in elections.<br>Nonetheless, the benefits of the internet can be harder to reap for people living with disabilities. 90 percent of public and commercial websites are not entirely accessible to those who rely on assistive technology to access the web. But you can do better with the help of <a href=\"https:\/\/www.kiwitech.com\/services\/user-experience-design\" target=\"_blank\" rel=\"noreferrer noopener\">website design experts<\/a> and useful resources that can guide you in the direction of creating an eCommerce website that is great for everyone alike.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-2 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-5 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-table table-column\"><table><tbody><tr><td> <p class=\"mt-3 pl-4\"><strong>Table of Contents:<\/strong><\/p> <p><a href=\"#li1\">Why Web Accessibility is Vital<\/a><\/p> <p><a href=\"#li2\">Key Web Accessibility Statistics<\/a><\/p> <p><a href=\"#li3\">Tips to Improve Your eCommerce Website Accessibility<\/a><\/p> <p><a href=\"#li4\">Conclusion<\/a><\/p> <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\"><\/div>\n<\/div>\n\n\n\n<h2 id=\"li1\">Why Web Accessibility Is Vital<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Web accessibility is crucial for several reasons, many of which touch society&#8217;s social, economic, and legal fabric.<\/p>\n\n\n\n<p><strong>Social Importance<\/strong><\/p>\n\n\n\n<p>Web accessibility is a social issue for people living with disabilities. Accessing the web, its content, and services without barriers allows all people to participate in our society and, thus, prevents further marginalization.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.who.int\/teams\/noncommunicable-diseases\/sensory-functions-disability-and-rehabilitation\/world-report-on-disability#:~:text=About%2015%25%20of%20the%20world's,experience%20significant%20difficulties%20in%20functioning.\" target=\"_blank\" rel=\"noreferrer noopener\">Around 15% of the world&#8217;s population is living with disabilities.<\/a> This figure is likely to increase as people live longer and experience more significant limitations to their vision, motor functions, and hearing.&nbsp;<\/p>\n\n\n\n<p><strong>Economic Opportunities<\/strong><\/p>\n\n\n\n<p>Web accessibility helps brands to reach a much larger audience, which can lead to new customers and an increase in revenue. Furthermore, ignoring the disabled community means ignoring millions of potential customers with billions in purchasing power.<\/p>\n\n\n\n<p><a href=\"https:\/\/abilitynet.org.uk\/news-blogs\/research-shows-businesses-lose-17-billion-ignoring-accessibility-needs#:~:text=The%202016%20version%20of%20the,grown%20to%20%C2%A317.1%20billion.\" target=\"_blank\" rel=\"noreferrer noopener\">According to a study, online retailers in the UK lost up to \u00a311.75 billion due to a lack of web accessibility.<\/a><\/p>\n\n\n\n<p><strong>Legal Requirements<\/strong><\/p>\n\n\n\n<p>In many places, web accessibility is protected under the law. In the United States, Canada, and European Union, web accessibility is a right and therefore requires brands to ensure their digital commerce websites and online content are accessible. Failure to comply with web accessibility standards can land brands in hot water.<br>In 2019, a <a href=\"https:\/\/www.theguardian.com\/music\/2019\/jan\/04\/beyonce-parkwood-entertainment-sued-over-website-accessibility\" target=\"_blank\" rel=\"noreferrer noopener\">lawsuit was filed against Beyonce\u2019s entertainment company, Parkwood <\/a>Entertainment, alleging the signer\u2019s website is not adequately accessible to visually impaired visitors who rely on screen readers. The moral of the story: if Beyonce cannot get away with an inaccessible website, no one can.<\/p>\n\n\n<h2 id=\"li2\" class=\"mt-2\">Key Web Accessibility Statistics<\/h2>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>71% of disabled customers with access needs will leave a website they find challenging.<\/li>\n\n\n\n<li>82% of customers with access needs would spend more money online if websites were more accessible.<\/li>\n\n\n\n<li>92% of consumers are more likely to support a physically and digitally accessible business.<\/li>\n\n\n\n<li>The use of mobile screen readers has increased by 70% since 2011.<\/li>\n\n\n\n<li>54% of adults living with a disability go online.<\/li>\n\n\n\n<li>90% of websites are inaccessible to people with disabilities who rely on assistive technology.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<h2 id=\"li3\" class=\"mt-2\">Tips To Improve Your Ecommerce Website Accessibility<\/h2>\n\n\n<p><\/p>\n\n\n\n<p>In eCommerce, web accessibility is not only a moral obligation but also a business necessity. In order to make your eCommerce website usable to as many people as possible, it&#8217;s important to factor in website accessibility along with other design considerations. Your website content and design shouldn&#8217;t be a hindrance for anyone, regardless of their abilities. Here are some tips on how to make your website accessible:<\/p>\n\n\n\n<p><strong>Write anchor text that is understandable and simple<\/strong><\/p>\n\n\n\n<p>Anchor text is text that helps you go to other places on a website. You should use understandable and straightforward words when writing anchor text. Your anchor text alone can motivate your readers to navigate a page through the link. For example, instead of writing &#8216;Also Read&#8217;, try &#8216;Read to learn more about website accessibility.&#8217;<\/p>\n\n\n\n<p><strong>Use fonts that are easy to read<\/strong><\/p>\n\n\n\n<p>Choose fonts that are clear and legible. Avoid using decorative or fancy fonts as they can be hard to read, especially for people with dyslexia. How do you expect your website to convert visitors into leads if they can&#8217;t even read your content? Try using fonts such as Arial, Verdana, or Tahoma. Also, you can achieve text clarity by allowing your users to resize the text on your website as per their reading capability. You can go through the<a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/contrast-minimum.html\" target=\"_blank\" rel=\"noreferrer noopener\"> Website Accessibility Guidelines<\/a> to know more in detail.<\/p>\n\n\n\n<p><strong>Don&#8217;t use too many colors<\/strong><\/p>\n\n\n\n<p>Having colors is great. But did you know that some colors can be hard to see for people with color blindness? For example, green and red can look the same to someone with a deuteranomaly. So, it&#8217;s essential to have a proper color contrast on your website. You can use a tool like<a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Contrast Checker<\/a> to check the color contrast on your website. The recommended ratio is 4.5:1 for large text and 3:1 for standard text.<\/p>\n\n\n\n<p><strong>Order content in HTML for screen readers<\/strong><\/p>\n\n\n\n<p>When you create content for your website, make sure to order it in HTML. This will help screen readers understand the structure of your web page and provide a better experience for users with disabilities.<\/p>\n\n\n\n<p><strong>Keep a keyboard-friendly design<\/strong><\/p>\n\n\n\n<p>Not everyone will use a mouse to scroll through your website. Some users may rely on a keyboard or screen reader to navigate your site. So, it&#8217;s important to have a keyboard-friendly design. This means that all the links and form fields on your website should be accessible using a keyboard. If you&#8217;re in an online selling business, make sure that users can navigate your product listing without having to use a mouse.<\/p>\n\n\n\n<p><strong>Add ALT text to images<\/strong><\/p>\n\n\n\n<p>When you add images to your website, be sure to include ALT text. This is important for users who are blind or have low vision as screen readers will read the ALT text aloud. The ALT text should describe the image and its purpose on the web page. For example, if you&#8217;re adding an image of a product, the ALT text should include the product name and details.<\/p>\n\n\n\n<p><strong>Use simple and concise language<\/strong><\/p>\n\n\n\n<p>Don&#8217;t use jargon or complex words on your website. Use language that is easy to understand, even for users who are not familiar with technical terms. This will help make your content accessible to a broader audience.<\/p>\n\n\n\n<p><strong>Use a 44\u00d744 px. clickable area for touch controls<\/strong><\/p>\n\n\n\n<p>If you want your website to be accessible on mobile devices, it&#8217;s important to have a 44\u00d744 px. clickable area for touch controls. This will help users with dexterity issues as they will be able to easily tap on links and buttons on your website. According to the Web Content Accessibility Guidelines (WCAG), the minimum target size for touch controls should be 44\u00d744 px. For online selling businesses, make sure your CTA buttons are big enough so that users can easily tap on them.<\/p>\n\n\n\n<p><strong>Use audio description with video content<\/strong><\/p>\n\n\n\n<p>If you&#8217;re adding video content to your website, be sure to include audio description. This is important for users who are blind or have low vision as it will help them understand the video. Audio description should include information about what is happening on the screen, such as the actions of the characters, the setting, and the emotions.<\/p>\n\n\n\n<p><strong>Provide captions for audio content<\/strong><\/p>\n\n\n\n<p>If you&#8217;re adding audio content to your website, be sure to provide captions. This is important for users who are deaf or hard of hearing as it will help them understand the audio. Captions should include all the important information such as dialogues, sound effects, and speaker identification.<\/p>\n\n\n\n<p><strong>Include a transcript for video content<\/strong><\/p>\n\n\n\n<p>If you&#8217;re adding video content to your website, be sure to include a transcript. This is important for users who are deaf or hard of hearing as it will help them understand the video. The transcript should include all the important information such as dialogues, sound effects, and speaker identification.<\/p>\n\n\n<h2 id=\"li4\" class=\"mt-2\">Conclusion<\/h2>\n\n\n<p><\/p>\n\n\n\n<p>Websites with accessibility features provide a better experience for all users, including those with disabilities. By following the tips mentioned above, you can make your website more accessible and improve the user experience for everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, web accessibility is more important than ever, thanks to the progression of digital transformation. This has created numerous opportunities for people to access important information, services, goods, and other tools online that allow people to do almost anything, from ordering a pizza to voting in elections.Nonetheless, the benefits of the internet can be harder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[571],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips to Improve Your eCommerce Website Accessibility - KiwiTech<\/title>\n<meta name=\"description\" content=\"Learn ten startup marketing strategies (with real-world examples) to take your startup marketing plan to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kiwitech.com\/blog\/10-tips-to-improve-your-ecommerce-website-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips to Improve Your eCommerce Website Accessibility - 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