About The Webinar
GTM Delta assists with the creation of technical information for specific consumers, which is typically done by OCTOs or non-expert agencies. GTM Delta, an external engineering content team with expertise in 18 technological domains, collaborates with skilled marketers to create content that is truly relevant to technical buyers. In this manner, they develop trust in the brand and attract visitors who are ready to convert. This session will guide founders and marketers through prescriptive steps on how to:
- Optimize your messaging
- Identify and optimize for your target customer personas
- Tell your product story through interactive demos
- Map business outcomes to key features without getting lost in the details
All of the attendees will also get the extremely popular 4-Step Guide to Delivering Extraordinary Software Demos book authored by Eric and proven to deliver results thanks to years of field experience.
COMING SOON
Speaker
Eric Wright
Chief Content Officer
Eric Wright is the Chief Content Officer at GTM Delta, and a proven startup advisor. Eric is a VMware vExpert, and Cisco Champion with a background in virtualization, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a highly requested keynote speaker and the creator behind DiscoPosse.com and podcasts at DiscoPossePodcast.com. Eric is a regular contributor to community driven technology groups including AWS, Cloud-Native Meetups, VMUG, OpenStack User Group, Kubernetes and other open-source community Meetups.