As a startup business, you know that it’s important to keep your costs low while you’re trying to get your feet off the ground. That’s why we’ve put together this list of 12 low-cost marketing strategies that will help increase exposure for your business without breaking the bank. Some of these strategies may be new to you, but they’re all tried and true methods that will help you reach more customers and grow your business. So what are you waiting for? Get started today!
Paid marketing is a great way to get your business in front of more people, but it can be expensive. That’s why we, at KiwiTech, recommend starting with some low-cost strategies first to get the exposure you need. Here are a few ideas to get you started:
Begin with something that is not even marketing in the first place, consider creating a system that reverts back to you in rewards. Referral is that system.
A positive relationship with your existing customers is paramount to this system. It is a fact, well known, that a friend or family member’s referral has a good chance to become a prospective customer.
Be ready with your inputs, when someone asks you about your business, be sure to give them a referral card or some other way to remember your name and contact information.
Top ranks are always helpful in getting more clicks and customers.
There are many simple and free ways to improve your website’s ranking in search engine results pages (SERPs).
Make sure your site is well-designed and easy to navigate. Use keyword-rich titles and descriptions. And create fresh, original content on a regular basis. These are just a few of the things you can do to improve your SEO.
Make sure your website comes up first when people are searching for businesses like yours.
Free publicity never disappoints, that too, from thought-leaders of the industry.
Being featured in a press release or newsletter is a great way to get your business in front of more people. And it’s not as difficult as you might think. Just reach out to industry leaders and let them know about your business. Many of them will be happy to feature you in their next release or issue.
Get your brand visible in people’s eyes through T-shirts. coffee mugs etc.
Promotional items are a great way to get your brand in front of more people. And they don’t have to be expensive. Just choose items that will be useful to your target audience and print your logo on them. Then give them away at trade shows, conferences, and other events.
Some great promotional items to consider include T-shirts, coffee mugs, water bottles, and tote bags. Just make sure you choose items that will be used often so your brand gets maximum exposure.
Google My Business is a free listing service from Google that helps businesses of all sizes increase their visibility on search engine results pages (SERPs).
Creating a listing is quick and easy. Just go to the Google My Business website and fill out your business information. Then add photos, videos, and other content to help potential customers learn more about your business.
Once your listing is live, make sure to keep it up-to-date with accurate information and fresh content. This will help you attract more customers and improve your ranking in SERPs.
Content marketing is a great way to attract attention to your business. And it doesn’t have to be expensive or time-consuming. Just create informative and engaging content that will appeal to your target audience.
There are many different types of content you can create, including blog posts, articles, infographics, videos, and eBooks. Just choose the type of content that will work best for your business and start creating.
Make sure you’re regularly posting updates about your business on all the major platforms and engaging with potential customers.
Social media is a great way to connect with potential customers and create buzz around your business. So make sure you’re active on all the major platforms, including Facebook, Twitter, Instagram, and LinkedIn.
This will help you build relationships with potential customers and get your brand in front of more people. Just make sure you’re regularly posting updates about your business and engaging with potential customers.
Hosting an event is a great way to get people interested in your business.
The event doesn’t have to be a big or expensive event. Just choose something that will appeal to your target audience and make sure it’s well-organized and well-advertised.
Some great events to consider include workshops, webinars, meetups, and product demos. Just make sure you promote your event heavily so you attract as
Email marketing is a great way to stay in touch with your customers and keep them updated on what’s going on with your business. Just make sure you’re sending out quality content that will appeal to your target audience.
And don’t forget to include a call-to-action (CTA) in every email so recipients know what you want them to do next. Whether you want them to visit your website, sign up for your newsletter, or make a purchase, make sure your CTA is clear and easy to follow.
Partner with social media influencers who can help promote your business to their followers.
Influencer marketing is a great way to get your brand in front of more people. A partnership with a social media influencer can help you reach a larger audience and promote your business to potential customers.
Just make sure you choose an influencer who is relevant to your industry and has a large following of potential customers. And be sure to negotiate terms that are beneficial for both parties before entering into any agreements.
Join relevant online groups and participate in discussions to get your business name out there.
There are many online groups and discussion boards that you can join to get involved in relevant conversations. This is a great way to get your business name out there and connect with potential customers.
Just make sure you’re adding value to the conversation and not just promoting your business. Otherwise, you’ll likely be kicked out of the group or banned from the discussion board.
People love visual content, so create infographics that are informative and engaging.
Infographics are a great way to get your message across in a visually appealing way. And since people love visual content, they’re more likely to share your infographic with their followers.
Just make sure your infographic is well-designed and includes quality information that will appeal to your target audience. And be sure to promote it on social media and other channels to get as much exposure as possible.
There’s no need to break the bank when marketing your startup. Just use these low-cost marketing strategies to get your business in front of more people.
So there you have it! 12 low-cost marketing strategies that will help increase exposure for your startup business. By now, you should have a pretty good idea of what a low-cost marketing strategy is and how important it can be for a startup business. If you’re not already using some of these strategies, you can connect with us to get started today. They’re all tried and true methods that will help you reach more customers and grow your business.