Last year, Microsoft, Amazon, Apple, Google and Facebook acquired 13 AI-based startups. Even if your goal is to run the business yourself, there are opportunities for startups and early founders to create differentiators in the field of AI and ML. Global players are acquiring startups not just for the product or service they offer but […]
Fundamental User Experience Design Principles for Startups
Often when we hear the term ‘design’, we think of aesthetics and colors and fonts. But, as expert UX designers would agree, UX designing is so much more than what appears on the screen. UX designing not only makes a software product or application aesthetically pleasing but also functional, usable and navigable. And that contributes […]
Why Startups Should Consider Outsourcing DevOps
Innovation at this pace requires software development teams to deliver products quickly without compromising on their quality or usefulness. One of the ways startups can regularly achieve that advantage is through DevOps. You may have some idea about it, but to be on the same page, let’s define DevOps first. DevOps is a set of […]
How to Make Your Equity Crowdfunding Campaign a Success
Whether you’re an early-stage startup or in the growth phase, we know that capital is important for you. Working capital is the one thing startups need to outgrow the startup phase and become a full-fledged business. While there are quite a few ways to obtain funds for your company, one of the increasingly popular ones […]
5 Strategies for Startups to Enhance their Customer Experience
Introduction to Customer Experience A PWC survey found that 73% of customers consider experience as one of the most important factors in their purchasing decisions. Customer expectations are increasing and customer experience is rapidly driving the decision-making process. Put simply, an exceptional customer experience improves brand value, trust, and positively impacts the bottom line. As […]
Equity Crowdfunding: Why It’s More Important Now Than Ever
For early-stage startups, a few things are more important than capital. Startups can work on market conditions, deliver marketing that attracts buyers and fine-tune their product with insights about customer behavior. Still, to create a well-rounded product for the market, they need access to capital. The Need for Capital for Startups and How They Traditionally […]
Why Startups Fail to Get UX Right the First Time
According to 14 international accelerators, inadequate testing is one of the most common reasons for startup failure. Inadequate testing also means not knowing how to access the market and not understanding the barriers to entry. What are we trying to test here? In effect, the needs of the target market, the design that will solve […]
How Deep Tech Startups Can Tackle Specific Manufacturing Problems With IoT
Manufacturing businesses went from using physical data to digitized data. Then automation came along and they optimized processes. And now with the Internet of Things, we’re talking about a complete transformation in how manufacturing companies operate. The Internet of Things interconnects components, collects and processes data and yields value-added solutions across the industrial value chain, […]
Common Prototyping Pitfalls to Avoid for Startups
A product prototype is that critical piece between the concept and the final product that dictates how successful a product will be when it hits the market. A prototype sells your product to retailers or investors without you committing to the final product yet. While a prototype never hits the market like an MVP, it […]
What Startups Need to Know Before Investing in IoT
As per a recent estimate, 31 billion new IoT devices were installed in 2020. Many startups are taking steps to enter the arena of the Internet of Things. Whether you’re looking to develop a new product or service or augmenting your internal operations with IoT, there are a few things you need to know before […]