Choosing to launch an equity crowdfunding (ECF)campaign is an important step in strengthening your business financially. The next important step is building a strategy for sustaining the campaign so it is successful. Merely putting up your ECF campaign out there isn’t going to get the cash flowing; you must invest the time to build a strategy and put in the work to execute it.
In this blog, we’ve taken some of the load off your shoulder. Below are four proven strategies for ensuring the success of an ECF campaign.
Strategy #1: Design a Campaign with Investors in Mind.
When designing your equity crowdfunding campaign, it is important to think about your target investors. What are their needs and wants? What are their investment priorities? What are their risk thresholds? By taking all of this into account, you can create a campaign that will appeal to them and increase your chances of success.
For example, if you are targeting angel investors, you may want to focus on the potential for high returns. If you are targeting venture capitalists, you may want to focus on the potential for growth and marketability. No matter who your target investors are, it is important to know what matters to them and craft your campaign accordingly.
Read More: How to Create a Convincing Equity Crowdfunding Campaign
Strategy #2: Run Top of Funnel Ads & Retargeting Ads
One proven strategy for equity crowdfunding campaign success is to run ads both before and immediately after your equity crowdfunding campaign. Before the equity crowdfunding campaign, you can run ads to gain attention and attract investors. Immediately after your equity crowdfunding campaign, you can focus on retargeting people who didn’t invest yet so they may invest in the future. Doing this can increase your chances of gaining additional funding at no additional cost.
Strategy #3: Optimize Your Site for Search Engines
Another key equity crowdfunding strategy is to optimize your site for search engines like Google. This means that you should include relevant keywords in meta tags, meta descriptions, and keyword content; create a sitemap and submit it to the search engines; and make sure your website is easy to crawl. By doing this, you can ensure that your equity crowdfunding campaign gets as much exposure as possible from potential investors.
Strategy #4: Network, Network & Network
Last, but not least, equity crowdfunding campaign success can be achieved by networking. Networking is a powerful tool that reaches thousands of people in an instant. By engaging with investors on social media and email networks like LinkedIn, Facebook, Twitter etc., you are able to reach many potential investors who may contribute their money for your equity crowdfunding campaign.
Read More: Equity Crowdfunding: Why It’s More Important Now Than Ever
So there you have it – our top equity crowdfunding strategies! Implementing even one of these can help increase your chances of a successful campaign. Still, need help promoting your ECF campaign? We’d love to design and execute a tailor-made strategy for your crowdfunding campaign. Reach out to us today for our crowdfunding program.