EdTech: How the Industry Is Blooming One Startup at a Time


The education sector is one of the most exciting industries to watch. Technology is changing the way we learn, with Covid-19 laying the groundwork for the complete digitalization of education, leading to the emergence of thousands of startups aimed at improving the education sector.

EdTech has become a viable and popular industry with immense potential in the past couple of years. We don’t say this; the numbers do. The global education technology market was valued at USD 106.46 billion in 2021, with estimates of a compound annual growth rate (CAGR) of 16.5% from 2022 to 2030. (source: Grand View Research).

The industry is dominated by hardware, software, and content innovation positioned to make learning more accessible, affordable, and result-oriented, leading to thousands of startups materializing to change EdTech for the better. 

Here’s a Quick Overview of the Global & Us EdTech Market: 

The numbers speak for themselves – the education industry is ripe for innovation, and startups are leading the charge. 

But what’s driving this growth? In this article, I’ll explore the key drivers fuelling the EdTech industry’s success.

  • Technology is playing a significant role in making education more accessible than ever before. The proliferation of smartphones and tablets, as well as high-speed internet access, has made it possible for anyone to access quality education. 
  • Investment in the EdTech sector has motivated entrepreneurs and innovators all across the globe to bring in more innovations in the space. Some of the well-known companies that have been investing in EdTech startups are Google, Microsoft, Amazon, and Facebook. These tech giants have been playing a significant role in making education more accessible than ever before. 
  • Other key drivers include the increasing demand for personalized, gamified learning experiences with the convenience of learning from anywhere. This has led to the development of new technologies such as adaptive learning, virtual reality (VR), and augmented reality (AR).
  • The trend of online and blended learning is also gaining popularity, as it offers a flexible and convenient way to learn. Moreover, the increasing cost of education and the need for better employment opportunities are some of the other key drivers fuelling the growth of the EdTech industry. With such rapid growth, it’s no wonder the EdTech industry is attracting much attention from startups. 

KiwiTech’s EdTech Portfolio

Acknowledging the potential of this industry, KiwiTech has been actively supporting and onboarding EdTech startups leveraging technology to make a difference in the education sector.  So far, we have supported 20+ EdTech startups and scale-ups globally focusing on the US, via our network of 70+ EdTech investors who actively support entrepreneurs transforming education via technology. These startups are solving various problems in the education sector, ranging from content personalization to adaptive learning to assessment solutions. 

Trees App

Trees is an app that walks college and university students down an individualized path to success, tailored by machine learning to each student’s school, program, situation, habits, and personality. It’s like having a big sister who has done it all before—she knows you and your situation well enough to steer you around the dark woods of frustration and confusion, guiding you instead to sunlit meadows of good grades, cartwheels, good people, and good choices. 


Levered is a complete elementary math instructional tool, developed by a former teacher, built by educators, and refined in the classroom with a proven impact on learning for students

at every achievement level. Levered uses a powerful combination of competency-based

instruction, real-time formative assessments, and data-informed instruction and support to help the teacher meet the needs of each student every day.


Enrichly is an EdTech firm that uses the power of technology, gamification, and data to help children reach their full potential. They are passionate about providing innovative EdTech and behavioral mental health solutions that help kids everywhere reach their full potential. Their solutions increase self-esteem and confidence in children, which leads to better-improved learning and mental health outcomes and a brighter future.

In July, Enrichly also got an opportunity via Start Engine to pitch in front of Mr. Wonderful, out of thousands of applicants.  Watch this video to hear what Kevin O’Leary said about Enrichly!

We’re highlighting the EdTech breakthroughs through our Events Ecosystem.

With the education sector undergoing a digital transformation, there are a lot of scopes for EdTech startups to make a difference. KiwiTech is committed to supporting such startups by providing them with the resources they need to succeed, including the right kind of network to thrive.

KiwiTech’s events ecosystem has always worked towards building opportunities for such innovative EdTech startups to get in front of an audience, connect with industry veterans, and raise investment.

In November 2021, we hosted a virtual EdTech Demo Day where 5 of our portfolio companies had the opportunity to showcase their solutions in front of an audience of 70+ unique attendees, including industry veterans, investors, and ecosystem players. This was an excellent platform for these startups to get visibility and connect with potential customers, partners, and investors.

WISE EdTech New York Investors Day

This month, we’re also excited to partner with WISE EdTech, a leading global startup accelerator established by Qatar Foundation, for their New York Investors Day. The event will bring together some of the most innovative and disruptive EdTech startups to showcase their cutting-edge solutions to select investors. 


– Startup Workshop by Michael Dermer, Founder & CEO of The Lonely Entrepreneur 

– Startup Pitches 

– Crowdfunding Panel by Jeff Wenzel, Vice President of Crowdfunding, KiwiTech 

– Investor One-to-one Blitz Sessions 

– Networking Session 

Pitching startups include: 

  • Silabuz, helps companies see the potential in their existing employees and upskill #tech talent to meet their needs.
  • Baobabooks Education, an easy-to-use and intuitive EdTech platform where children, teens and young adults can write, illustrate and publish their own books and then share them with the world.
  • TinyIvy is an innovative reading system that gives every child an equal chance to rocket themselves into a bright future.
  • Instill Education, supports educators and aspiring teachers in their education journey through a digital professional development platform.
  • Lynx Educate, a platform that supports European companies in connecting their employees with high-value upskilling and education programs.
  • Ynmo | ينمو, a platform that can help users design, monitor, and share personalized therapeutic plans for students with disabilities.

If you’re an EdTech startup looking for opportunities to get visibility and connect with industry veterans, investors, and ecosystem players, KiwiTech’s robust startup ecosystem can get you the platform you’ve been looking for. 
Contact our VP-VC & Corporate Partnerships, Amy McCawley, at to learn more.

Subscribe to our Newsletter
Stay current with our latest insights