Artificial Intelligence

How AI is Tackling the Deceptive Deepfakes Technology


In the world of artificial intelligence, there exists a double-edged sword – Deepfake AI. This mischievous technology derives its name from deep learning, a powerful subset of AI. Deepfake AI uses the prowess of deep learning algorithms, capable of self-improvement through extensive datasets. Its primary purpose? To seamlessly replace faces in videos, images, and digital content, effectively blurring the line between fact and fiction.

Yet, as with many innovations, the darker side emerges when deepfake technology falls into the wrong hands. It can be wielded to disseminate falsehoods from otherwise trustworthy sources, execute financial fraud, orchestrate data breaches, launch phishing scams, and even perpetrate automated disinformation campaigns. Let’s dive-in to understand more.


At its core, deepfake technology pits two algorithms against each other – the generator and the discriminator. The generator crafts the counterfeit content and tasks the discriminator with distinguishing real from artificial. This dueling duo gives birth to what is known as a Generative Adversarial Network or GAN

Initially intended for artistic expression, deepfakes are designed to captivate audiences by showcasing surreal transformations when entertainers are unavailable. This groundbreaking concept was spearheaded by Ian J. Goodfellow, a prominent figure in the field of deep learning and artificial intelligence. He first introduced the concept of Generative Adversarial Networks (GANs) in a seminal paper published in 2014. GANs have since become a foundational framework for various AI applications, including deepfakes. 

Spotting a Deepfake

Now, the pressing question arises: How do you discern a deepfake video from authentic content? Here are some telltale signs:

Awkward Facial Positioning: Observe if the person’s face appears misaligned with the direction they are facing.

Unnatural Body Movements: Deepfakes often exhibit distorted or jerky movements, lacking the fluidity of natural human motion.

Unnatural Coloring: Look for discrepancies such as discoloration, misplaced shadows, or unusual skin tones.

Misalignment: Deepfakes may display misalignment or blurriness in visual elements.

Unnatural Zooming and Slow Motion: Pay attention to how the video behaves when you zoom in or slow it down, as bad lip-syncing can become more evident.

Inconsistent Audio: Deepfake creators sometimes focus more on visuals than audio, resulting in peculiar word pronunciation, digital background noise, or even eerie silence.

Absence of Blinking: Genuine individuals blink while speaking. An absence of blinking can be a strong indicator of a deepfake.

Deepfake vs. Shallowfake

Distinguishing between a deepfake and a shallowfake hinges on the technology used in their creation. These two deceptive phenomena employ vastly different production methods, each leaving a distinct imprint on the resultant media. The key differentiator lies in the deployment of artificial intelligence and machine learning.

Deepfakes employ cutting-edge technology to convincingly replicate a person’s appearance and voice, while shallowfakes involve basic manipulation of media through tools like video editing software, photoshopping, or audio alterations. This technology chasm underscores the importance of staying ahead in the ongoing battle against deepfake deception.

Fighting Back Technology with Technology

Fortunately, organizations and experts have rallied to use AI for good and mitigate the risks posed by deepfakes. Here are some notable initiatives:

Deeptrace’s Deepfake AI Detection Tools 

Amsterdam-based startup Deeptrace is crafting deepfake AI detection tools, akin to antivirus software.

DARPA’s MediFor: The US Defense Advanced Research Projects Agency (DARPA) funds research into automated deepfake screening through the MediFor program, which stands for Medical Forensics.

Sensity’s Detection Platform

Sensity.AI has developed a detection platform that alerts users via email when they encounter a deepfake.

Intel’s Real-Time Deepfake Detector

Intel has introduced a cutting-edge deepfake detection system called FakeCatcher that relies on analyzing ‘blood flow’ in video pixels. By swiftly identifying inconsistencies in the visual data (in milliseconds) related to blood flow, Intel’s solution offers real-time protection against the spread of deepfake content which boasts an impressive 96% accuracy rate.

Microsoft’s Video Authenticator Tool

Microsoft’s Video Authenticator Tool can analyze both still photos and videos, providing users with a percentage chance, or confidence score, indicating the likelihood of artificial manipulation. In the case of videos, it can calculate this percentage in real-time on each frame as the video plays. This tool excels at detecting subtle blending boundaries in deepfakes and even subtle fading or greyscale elements that may elude the human eye.


Sentinel.AI platform automatically determines if a digital media has been AI-generated. Users can conveniently upload digital media through their website or API, and the software swiftly assesses whether it’s a deepfake or not. Additionally, it provides a visualization of any manipulation detected, helping users gain a clearer understanding of potential alterations in the media content.

Using AI Sensibly

In the battle against deepfakes, AI is pitted against AI. However, we must remember that, like any tool, technology’s ethical application is paramount. AI tools are now being forged to combat the deepfake menace. These initiatives represent a growing commitment from global technology leaders to combat the challenges posed by the deepfake technology and enhance the security and authenticity of digital content.

Crucially, individual awareness plays a pivotal role in detecting and combating false AI. It is through collective vigilance, responsible AI development, and ongoing innovation that we can confront the challenges posed by deepfakes. 

Ready to leverage the power of AI for a safer digital future? Contact us today to explore cutting-edge AI solutions and ensure your digital ecosystem is fortified against emerging threats.

Subscribe to our Newsletter
Stay current with our latest insights