As new mobile technologies become more and more accessible, today’s hyper-connected consumers are increasingly demanding instant, on-the-go experiences. The retail landscape is drastically changing. No longer confined to high street, consumer behaviors are evolving, as more shoppers become comfortable with browsing and buying a wide array of products online.
Not only is mobile bringing the store home, it is also revolutionising the brick and mortar retail spaces. Stores now offer engaging digital perks, such as wireless internet in stores, redeemable mobile rewards, and scannable codes. From mobile wallets, to consumer curation apps and brand advice and sharing via social media – mobile innovation and digital communication are connecting customers to retail brands more than ever before.
This rapidly growing sector presents challenges for future-thinking retailers who want to cater to mobile customers. In order for retailers to successfully leverage the power of mobile technologies, they will need in-depth analytics of their customer base, sophisticated mobile displays that mimic the in-store visual experience, a seamless user interface that provides an exceptional user experience, and a personalised, unique value proposition to edge out competitors.
KiwiTech understands that consumers expect more and better every day. Our team of industry and technology experts harnesses the power of consumer analytics, advanced UI and UX development, brilliant visual retail design, and on-the-pulse understanding of mCommerce engagement practices. KiwiTech’s suite of retail mobile technologies has included: